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S2G Ventures

Bringing Sustainability to Life Through Digital Storytelling

RIDGEHOUSE 1887

S2G Ventures

CLIENT

SCOPE

Filed

Kin + Carta

National Launch

Digital Experience

Building the Visual Voice of Sustainable Investment

We created the core identity and visual system for S2G Ventures, the leading food and agtech investment fund in the U.S. The design system unified their portfolio narrative across sustainability, innovation, and financial performance.

  • Unified Brand Language: Developed an identity flexible enough to span agriculture, energy, and ocean systems, yet consistent across every touchpoint.
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  • Scalable Design System: Extended across digital platforms, pitch decks, events, and investor relations.
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  • Sustainability as Story: Positioned S2G visually and strategically as a category leader where capital meets climate impact.
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Impact:

The system became the foundation for S2G’s ability to communicate across investors, founders, and policymakers, helping them manage $2B+ in commitments.

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Storytelling That Drives Growth

Beyond identity, we created the digital storytelling tools that portfolio companies needed to stand out in crowded, high-stakes markets.

  • Benson Hill: Designed materials that supported their growth story, culminating in a $1.35B SPAC merger backed by Magnetar Capital.
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  • Stem Inc.: Crafted investor-facing design work that positioned the AI-driven clean energy storage pioneer as a category leader, supporting its $608M SPAC transaction and NYSE debut.
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  • Portfolio Support: Enabled dozens of S2G-backed startups to communicate climate-scale innovation with clarity and authority.

Impact:

Our design work helped portfolio companies secure not just investment, but public-market validation—turning sustainability narratives into billion-dollar outcomes.

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Scaling Climate Capital

S2G operates at the intersection of finance and culture, where storytelling moves billions. Our work gave them the tools to lead that conversation.

  • Market Momentum: Global agtech market projected to exceed $40B by 2030; energy storage over $400B. Design helped S2G position at the center of both.
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  • Cultural Resonance: Built social and event-driven assets that extended the brand’s visibility across global food and energy innovation summits.
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  • Investor Edge: By combining financial rigor with a compelling sustainability message, S2G stood apart from traditional venture firms.

Impact:

With design as its storytelling backbone, S2G went from a niche sustainability fund to a category-defining investor whose portfolio includes multiple billion-dollar public companies.

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Other Case Studies

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