+

Kultee

Designing a Cult Brand That Went National

RIDGEHOUSE 1887

Kultee

CLIENT

SCOPE

Filed

Scratch Collective

Global Launch

ID Digital Experience

The Identity & Expansion Engine

  • We built Kultee’s identity to be kinetic, memorable, and culturally potent. Every asset—from packaging to promo—was designed in motion first, static second.
    ‍
  • But this wasn’t just aesthetic. We guided the brand into ice cream and popping boba, positioning it as a hybrid category contender.
    ‍
  • This design-led positioning directly supported rollout across national foodservice channels, backed by Zentis Group’s advanced U.S. production capabilities.

Impact:

Kultee exploded from a regional novelty into a national player—serving street-level, chef-driven culture and mainstream foodservice alike.

‍

National Reach & Production Might

  • Zentis North America launched the largest U.S. popping boba production line in Plymouth, Indiana, making Kultee the largest domestic popping boba supplier.
    ‍
  • Kultee Kaviar was showcased at major industry stages like the Natural Products Expo West and the National Restaurant Association Show, where chefs lined up to experiment with applications from desserts to cocktails.
    ‍
  • The brand’s versatility was proven in unexpected places, raspberry boba on cheesecake, spicy mango in margaritas, pickle boba in Bloody Marys.

Impact:

Kultee doesn’t just exist, it’s being sampled, adopted, and talked about across the country.

Market Momentum & Cultural Velocity

  • The popping boba category is booming: ~$953.3M in global sales (2023), with a projected 9.5% CAGR through 2030.
    ‍
  • Kültee is riding this wave as the largest U.S.-made popping boba brand, backed by Zentis Group’s national production scale.
    ‍
  • The brand has gained traction through high-profile showcases (Expo West, National Restaurant Association Show), positioning it directly with chefs, mixologists, and operators exploring new formats.

Impact:

Kültee has grown from a regional concept into a national force, backed by the largest U.S. popping boba production line and fueling the category’s expansion into mainstream foodservice. Its identity, designed for virality, ensures it resonates across chef-driven culture, influencer networks, and everyday menus alike.

Other Case Studies

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Trusted by global brands, studios, and institutions to build what's next.

Ridgehouse was forged from two decades of experience crafting systems, stories, and digital tools for companies like HBO, Adobe, Mars, McDonald’s, and J.P. Morgan. One built for exploring creative technology and building intelligent systems.

Trace File

Get new tool launches and the Ridgehouse Field Guide.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Relay signals move through these two open channels.

VNTBH

© Copyright 2025 Ridgehouse LLC. All Rights Reserved.