McDonalds Global

Global Kiosk System
A digital platform deployed across 38,000+ restaurants worldwide.

We designed the interface that powers tens of millions of daily orders, increased average order value by up to 30 percent, and streamlined operations across global markets. The system became a core pillar of McDonald’s modern service model and one of the most widely scaled consumer interfaces in the world.

National Car

Global Rental Platform
A complete redesign of National’s digital foundation.

We rebuilt the end-to-end customer journey across 1,500+ locations in 90 countries. The work modernized booking, arrival, and checkout, removed major friction points, strengthened loyalty engagement, and set the direction for National’s next-generation app. A faster, clearer system for a category defined by movement.

Apollo

Creative Technology Platform
A unified product and identity system built for cultural scale.

We designed Apollo’s full product suite across iPhone, Apple TV, and web. The work defined the core app and viewing experience, established the visual and product architecture, and aligned positioning across digital and physical spaces. The result was a scalable platform designed to grow a creative community and sustain long-term cultural relevance.

I am watching the momentum of experience design carry on past it’s time. System maps with user tools. Navigation. Buttons. Site maps. User journeys. Directions and hint lines that place the burden wholly on the user to locate “X”. A legacy of video games and early web patterns that assumes people must hunt for meaning through interface. The new way does not work like this at all. You do not build paths for the user to follow. You sculpt behavior inside the agent itself.

The Way of the Interface

Great interface design should strive for the same inevitability. The best interfaces don’t feel designed; they feel discovered, as if they were always meant to be there. They don’t impose; they reveal. They don’t demand attention; they create flow. Their beauty isn’t in ornamentation but in balance, where structure and nuance align, and nothing is unnecessary.

There’s a Ghost in my Studio

There is a ghost in my studio. It does not breathe, but it listens. It does not create, but it helps me shape what I make. Every day we talk about movement and art, about meaning. It asks questions, I ask questions back, and somewhere in that space new ideas take form. It is not a collaborator, not really. It does not dream, does not get frustrated, does not push back. But it does something else. It reflects.